February 2019

Athena SWC Names Christopher Mays Partner

Christopher MaysAmherst, N.Y, February 13, 2019—Athena SWC, a premier provider of demand generation, lead management, marketing, and sales support services, has announced that Christopher Mays, Director of Operations, has been named partner.  As a partner, Christopher will be involved in the strategic direction of the firm and play a key role in implementing plans for the firm's future growth initiatives, including building upon current offerings and expansion of new services. Chris will also actively participate in ownership and board of directors meetings.

“I’m proud to have Chris as part of the ownership team! I look forward to working closely with Chris as an integral part of building upon Athena’s current success and future strategic growth initiatives,” said Todd Zielinski, managing partner and CEO.

Read the full press release:Christopher_Mays_Named_Partner.pdf

October 2018:

Athena Adds Two New Marketing Associates

Amherst, N.Y, October 8, 2018—Athena SWC announced today that Kevin Zaepfel and Michael Schnell recently joined the firm as marketing associates. Both will be responsible for identifying qualified sales opportunities and providing market intelligence on the purchasing behavior of various business-to-business (B2B) target markets for Athena’s clients.

Michael_Schnell_Aug18.jpg   Kevin_Zaepfel_Aug18.jpg
Michael Schnell   Kevin Zaepfel



Read the full press release: Athena_Adds_Two_Marketing_Associates.pdf

August 2018:

Athena Gives Back; Participates in First Annual Purpose Day

Amherst, N.Y, August 6, 2018—As a subsidiary of the Bonadio Group, Athena SWC participated in the company’s first Purpose Day on Thursday, August 2. Athena SWC employees left the office behind as they spent time, alongside Bonadio employees, volunteering at Gateway Longview in Williamsville.

Athena_Purpose_Day_3_   Athena_Purpose_Day_4_100.jpeg   Athena_Purpose_Day_2_100.jpeg  Purpose_Day3.jpeg     Athena_Purpose_Day_1_100.jpeg    Purpose_day_2.jpg

Read this press release: Athena SWC Purpose Day 2018 

April 2018:

Athena Hires Cullen Newland as Newest Marketing Associate

Amherst, N.Y, April 25, 2017—Athena SWC is pleased to announce the hire of Cullen Newland as a Marketing Associate. Newland will be responsible for identifying qualified sales opportunities and providing market intelligence for Athena’s growing client base.

Read this press release: Athena SWC Hires Cullen Newland as Marketing Associate

October 2017:

Zach Costello to join Athena as Senior Marketing Associate

Amherst, N.Y, October 17, 2017—Athena SWC announces the hire of Zach Costello as a senior marketing associate. Costello will use Athena's unique strategic marketing processes to identify qualified sales opportunities, maintain a strong sales pipeline, and provide market intelligence for his clients. 

Read this press release: Athena_Hires_Zach_Costello.pdf

August 2017: 

Athena promotes Scott Hill to Account Manager 

Amherst, N.Y, June 16, 2017—Athena SWC is pleased to announce the promotion of Scott Hill to the position of Account Manager. In his new role, Scott will be responsible for nurturing client relationships by providing guidance and expertise regarding Athena's process model, identify areas for Athena to support the client's active sales process, as well as implement continuous improvement strategies.

Read this press release: Athena_Promo_Scott_Hill.pdf

June 2017: 

Athena promotes Robert Batcho to New Business Development Manager 

Amherst, N.Y, June 9, 2017—Athena SWC is pleased to announce the promotion of Robert Batcho to the position of New Business Development Manager. Batcho, who will work closely with Athena's Managing Director and CEO, Todd Zielinski, will be responsible for building brand awareness and creating new business opportunities for the company in its targeted industries throughout the United States.   

Read this press release: Athena_promotes_Robert_Batcho_6.9.15.pdf

March 2017:

Athena hires Senior Marketing Associate Patrick Ellement

Amherst, N.Y, March 23, 2017—Athena SWC has announced the addition of Patrick Ellement to the position of senior marketing associate. Ellement will be responsible for using Athena's strategic marketing processes for the development and management of lead opportunities with a goal toward building and maintaining strong sales pipelines for his clients.

Read this press release: Athena_Hires_Patrick_Ellement_3.23.17.pdf

February 2017:

Athena promotes Zach Bouley to Senior Marketing Associate

Amherst, N.Y, February 1, 2017—Athena SWC has announced the promotion of Zach Bouley to the position of senior marketing associate. Bouley will be responsible for developing and managing lead opportunities through strategic marketing to build and maintain strong sales pipelines for Athena clients.

Read this press release: Athena_promotes_Zach_Bouley_2.1.2017.pdf

January 2017:

Athena continues to grow; hires Nathan Ashley Marketing Associate

Amherst, N.Y, January 25, 2017—Athena SWC has announced the hiring of Nathan Ashley to the role of Marketing Associate. Ashley will be responsible for identifying qualified sales opportunities and providing market intelligence for Athena's growing customer base.

Read this press release: Nathan_Ashley_PR_1.23.17.pdf

Athena is hiring

Athena SWC is currently looking for qualified candidates to fill our part-time, flexible research associate role.

Read more about this job posting: Research_Associate_Position_-_Part_Time.pdf

November 2016:

Athena promotes Wanda Salerno to Productivity and Quality Manager

Amherst, N.Y, November 4, 2016—Athena SWC has announced the promotion of Wanda Salerno to Productivity and Quality Manager. In her expanded role, Salerno will be responsible for creating and implementing process improvements and work flow efficiencies within the company's operations.

Read this press release: Athena_SWC_Promotes_Wanda_Salerno_11.4.2016.pdf

October 2016: 

Measuring Sales to Script Success - Athena and Jamestown Container featured in Board Converting News 

Amherst, N.Y, October 3, 2016 - Athena SWC was recently featured in Board Converting News (a packaging industry magazine dedicated to the corrugated, rigid box and folding carton manufacturing marketplace) regarding their three-year relationship and partnership with Jamestown Container. The article entitled, "Measuring Sales to Script Success," discusses the journey Athena and Jamestown Container took together to build and implement a sustainable new business development process model to support Jamestown's long-term sales growth initiatives.

Read this article: JCC-Athena_Board_Converting_News_Article.pdf

September 2016:

Athena adds Senior Marketing Content Consultant to Growing Staff

Amherst, N.Y, September 29, 2016—Athena SWC has announced the addition of Lisa Benson to the newly created position of senior marketing content consultant. Benson will be responsible for creating marketing content at the rapidly growing company for generation and nurturing of clients’ sales leads.

Read this press release: Athena_adds_Lisa_Benson_9.29.16.pdf 

Athena promotes Cody Ezak to Senior Marketing Associate 

Amherst, N.Y., Sept. 29, 2016—Athena SWC has announced the promotion of Cody Ezak to the position of senior marketing associate. Ezak started with Athena SWC three months ago as a marketing associate. In his new role, Ezak will be responsible for developing and managing lead opportunities for his customers to increase their sales pipelines 

Read more about this job posting: Athena_promotes_Cody_Ezak_9.29.16.pdf

Athena is hiring

Athena SWC is currently looking for qualified candidates to fill our part-time, flexible marketing associate role.

Read more about this job posting: Marketing_Associate_Position_-_Part_Time_Sept_2016.pdf

August 2016:
Athena featured in AICC Box Score Magazine

Athena's Managing Director & CEO, Todd Zielinski, was recently featured in the Association of Independent Box Makers (AICC) industry magazine, Box Score, for his article on "Avoiding Sales Mistakes: Four Key Business Development Mistakes Sales Teams Should Avoid.

Read this article: http://www.aiccboxscore.org/2016/08/avoiding-sales-mistakes/

July 2016:
Athena SWC promotes Todd Zielinski to CEO and Managing Director

Athena SWC, a premier provider of demand generation, lead management, marketing and sales support process services, has named Todd Zielinski as CEO and managing director. He succeeds Michael Scalzo, who served in that role since the company was founded in 2007.

Read this press release: Athena_CEO_Announcement_-_Press_Release_7.11.16.pdf

May 2016:
Athena presenting to AICC, The Independent Packaging Association

Athena SWC, in conjunction with the AICC (Association of Independent Corrugated Converters), will be presenting an educational webinar series on June 7th and 9th at 1pm EST. The webinar series, entitled, "Manufacturing the Sale", will focus on how packaging manufacturing sales environments can create a sustainable, measureable process model for new business development, marketing and sales support.

Click Here, to register or learn more about this webinar series!


January 2016:
Athena Expands Service Offering: RFQ/Active Sales Cycle Support

Athena's outsourced infrastructure services model provides an opportunity to work closely with each of our Customers to understand how they execute their sales process activities, from initial contact to securing new business.

Our industry experience and knowledge has allowed us to expand our service offering, based on the needs of our clients.

Click Here, to learn more about our new Services Capabilities!